Creating a roadmap to implement any program contains many moving parts. Sometimes in a rush to get programs like Leganto running, you find there were things that you wished you could have done early in the implementation process. In this presentation, we will discuss 5 things we identified to focus on for increased marketing and communications with the college campus. We will discuss the importance of creating elevator speeches for different constituents, ways to quickly assess how it's going after initial release, the significance of rebranding course reserves due to how articles are handled within the Leganto platform, the process of identifying key contacts to help everything run smoothly, and the need to alter course when roadmaps don't always go as planned.